everyone needs to read this book as an act of digital self-defense. (Naomi Klein)

Das Kapital of the digital age (Hugo Rifkind The Times)

Magisterial, indispensable (Carole Cadwalladr Observer)

[It] will surely become a pivotal work in defining, understanding and exposing this surreptitious exploitation of our data and, increasingly, our free will ... essential (Irish Times)

An intensively researched, engagingly written chronicle of surveillance capitalism's origins and its deleterious prospects for our society ... This is the rare book that we should trust to lead us down the long hard road of understanding (Jacob Silverman New York Times)

Groundbreaking, magisterial ... unmissable (John Thornhill FT)

Comprehensive and impassioned ... an important book (Bryan Appleyard Sunday Times)

Groundbreaking ... Aiming to apply Marx's account of surplus value in a time when capital is accumulated through knowledge-based technology, she has given us an illuminating critical perspective on the regime of surveillance under which we all now live (New Statesman)

A bold, important book ... Combining in-depth technical understanding and a broad, humanistic scope, Zuboff has written what may prove to be the first definitive account of the economic - and thus social and political - condition of our age. (James Bridle Guardian)

This book's major contribution is to give a name to what's happening, to put it in cultural and historical perspective, and to ask us to pause long enough to think about the future and how it might be different from today (Frank Rose WSJ)

Surveillance Capitalism: A new phase in economic history in which private companies and governments track your every move with the goal of predicting and controlling your behaviour. Under surveillance capitalism you are not the customer or even the product: you are the raw material.